▷ Google publica actualizaciones sobre datos estructurados de artículos

Estás leyendo la publicación: Google publica actualizaciones sobre datos estructurados de artículos

Google ha actualizado documentación para datos estructurados de artículos cubriendo Article, NewsArticle y BlogPosting. Esta actualización tiene como objetivo hacer que la propiedad del título cumpla más con la orientación sobre los elementos del título y los enlaces del título.

Comprendamos mejor qué es esta actualización y cómo afecta las estrategias de marketing.

¿Qué son los datos estructurados de artículos?

Los datos estructurados son un formato estandarizado que sirve para proporcionar información sobre una página, lo que ayuda a Google a clasificar el contenido de esa página con mayor precisión.

Comprender el contenido de una página puede ser muy exigente para Búsqueda de Google. Entonces, como un SEO experimentado o productor de contenido, puede proporcionar información clara a Google sobre una página al incluir datos estructurados en ella.

La inclusión de datos estructurados puede ayudar a que los resultados de búsqueda sean más compatibles con lo que buscan los usuarios, mejorar las llamadas de búsqueda y animar a los usuarios a interactuar más con su sitio. Por ejemplo, ZipRecruiter logró una tasa de conversión 4,5 veces mayor al agregar datos estructurados a su página de reclutamiento, y EstiloCraze mejoraron el CTR de su sitio 1,2 veces al aprovechar los datos estructurados en sus páginas.

De esta manera, el uso de datos estructurados de artículos, y sus variantes (artículos de noticias y publicación de blogs), califica su página web para una mejor búsqueda, lo que aumenta las posibilidades de éxito de su artículo o anuncio.

Acerca de los datos estructurados para títulos…

Este cambio en las pautas afecta especialmente a la propiedad del título, que generalmente se reproduce en el elemento del título en los metadatos.

La recomendación original de Google era que el encabezado o título de un artículo no debería exceder los 110 caracteres. Ahora, con una nueva guía sobre los datos de títulos, Google ha dicho que ya no tiene restricciones sobre la longitud de los títulos de los artículos, pero que los títulos deben ser concisos de todos modos, ya que es posible que los títulos largos no aparezcan completos en algunos dispositivos.

Pautas de título que necesita saber

Guía de enlace de título aconseja sobre algunas mejores prácticas para influir en la relevancia de los resultados. Un buen título ayuda a dar una idea rápida del contenido, ayudando al usuario a decidir si hacer clic en su página web o no. Por lo tanto, es fundamental utilizar enlaces de título de alta calidad para lograr buenos resultados con su sitio web.

Algunas de las mejores prácticas para los títulos recomendados por Google son:

Verifique que cada página de su sitio tenga un título especificado en el elemento .
Escribir conciso, descriptivo contenido para sus elementos .</li> <li>Evitar <a href="https://developers.google.com/search/docs/essentials/spam-policies#keyword-stuffing" target="_blank" rel="noreferrer noopener nofollow"><strong><u>palabras clave excesivas</u></strong></a> en las descripciones en el elemento <title>.</li> <li>Evitar <strong>texto repetido o estampado</strong> en elementos <título>.</li> <li>Deja claro cuál es el título principal de la página.</li> <li>Tenga cuidado de no permitir que los motores de búsqueda rastreen sus páginas cuando <a href="https://developers.google.com/search/reference/robots_txt" target="_blank" rel="noreferrer noopener nofollow"><u>usando robots.txt</u></a> en el sitio.</li> <li>Utilizar el mismo lenguaje y sistema de escritura que el contenido principal de las páginas.</li> </ul> <div class='code-block code-block-5' style='margin: 8px auto; text-align: center; display: block; clear: both;'> <style> .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-filter-check, .ai-fallback, .ai-list-block, .ai-list-block-ip, .ai-list-block-filter {visibility: hidden; position: absolute; width: 50%; height: 1px; top: -1000px; z-index: -9999; margin: 0px!important;} .ai-list-data, .ai-ip-data, .ai-filter-check, .ai-fallback {min-width: 1px;} </style> <div class='ai-rotate ai-unprocessed ai-timed-rotation ai-5-2' data-info='WyI1LTIiLDJd' style='position: relative;'> <div class='ai-rotate-option' style='visibility: hidden;' data-index="1" data-name="QWQgQQ==" data-time="MTM="> <p><center><div class="ads-box"> <div class="ads-sticky"> <div data-ad="pctg.net_fluid_lb+sq_2" data-devices="m:1,t:1,d:1" class="demand-supply"></div> <script data-debloat-delay="1" type="text/debloat-script">window.demandSupply && demandSupply.surge && demandSupply.surge.displayAd('pctg.net_fluid_lb+sq_2')</script> </div> </div></center></p></div> <div class='ai-rotate-option' style='visibility: hidden; position: absolute; top: 0; left: 0; width: 100%; height: 100%;' data-index="2" data-name="QWQgQg==" data-time="MTI="> <p><center><div class="ads-box"> <div class="ads-sticky"> <div data-ad="pctg.net_fluid_lb+sq_3" data-devices="m:1,t:1,d:1" class="demand-supply"></div> <script data-debloat-delay="1" type="text/debloat-script">window.demandSupply && demandSupply.surge && demandSupply.surge.displayAd('pctg.net_fluid_lb+sq_3')</script> </div> </div></center></p></div> </div> </div> <p>En general, es muy importante que intentes ser conciso y comunicar la máxima cantidad de información con el mínimo de palabras, logrando que los usuarios se interesen por tu página entre los miles de resultados de búsqueda que ofrece Google.</p></p> <div class="related-posts"><h4><span class="ez-toc-section" id="Otros_temas_interesantes"></span>Otros temas interesantes:<span class="ez-toc-section-end"></span></h4><ul><li><a href="https://pctg.net/proyecto-w-el-ama-oficial-de-ventas-de-walmart/" rel="dofollow" style="color: #00aaff;">Proyecto W: el AMA oficial de ventas de Walmart</a></li><li><a href="https://pctg.net/ai-para-ucrania-es-un-nuevo-proyecto-educativo-de-ai-house-para-apoyar-a-la-comunidad-tecnologica-ucraniana/" rel="dofollow" style="color: #00aaff;">AI para Ucrania es un nuevo proyecto educativo de AI HOUSE para apoyar a la comunidad tecnológica ucraniana</a></li><li><a href="https://pctg.net/revision-de-la-aplicacion-pogo-inmersion-profunda-honesta/" rel="dofollow" style="color: #00aaff;">Revisión de la aplicación Pogo | Inmersión profunda honesta</a></li><li><a href="https://pctg.net/hambriento-obtenga-15-de-descuento-en-su-primer-pedido-de-uber-eats-de-20-o-mas-new-users-only/" rel="dofollow" style="color: #00aaff;">¿Hambriento? 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position: absolute; top: 0; left: 0; width: 100%; height: 100%;' data-index="6" data-name="QWQgRg==" data-time="MTE="> <div data-ad="pctg.net_fluid_sq_2" data-devices="m:1,t:1,d:1" style="min-height: 296px;" class="demand-supply"></div></div> </div> </div> <div class='code-block code-block-69' style='margin: 8px 0; clear: both;'> <style> .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-filter-check, .ai-fallback, .ai-list-block, .ai-list-block-ip, .ai-list-block-filter {visibility: hidden; position: absolute; width: 50%; height: 1px; top: -1000px; z-index: -9999; margin: 0px!important;} .ai-list-data, .ai-ip-data, .ai-filter-check, .ai-fallback {min-width: 1px;} </style> <div class='ai-rotate ai-unprocessed ai-timed-rotation ai-69-2' data-info='WyI2OS0yIiwyXQ==' style='position: relative;'> <div class='ai-rotate-option' style='visibility: hidden;' data-index="1" data-name="QWQgQQ==" data-time="MTU="> <div data-ad="pctg.net_fluid_sq_izquierdo5" data-devices="m:1,t:1,d:1" style="min-height: 116px;" class="demand-supply"></div></div> <div class='ai-rotate-option' style='visibility: hidden; position: absolute; top: 0; left: 0; width: 100%; height: 100%;' data-index="2" data-name="QWQgQg==" data-time="MTE="> <div data-ad="pctg.net_fluid_sq_izquierdo6" data-devices="m:1,t:1,d:1" style="min-height: 116px;" class="demand-supply"></div></div> </div> </div> </div> </div></div></div></div></div></div></div></div> <div class="entry-tags"> <a href="https://pctg.net/tag/actualizaciones/" rel="tag">actualizaciones</a> <a href="https://pctg.net/tag/articulos/" rel="tag">artículos</a> <a href="https://pctg.net/tag/datos/" rel="tag">datos</a> <a href="https://pctg.net/tag/estructurados/" rel="tag">estructurados</a> <a href="https://pctg.net/tag/google/" rel="tag">Google</a> <a href="https://pctg.net/tag/publica/" rel="tag">publica</a> <a href="https://pctg.net/tag/sobre/" rel="tag">sobre</a> </div> </div> </div> </div> </article> </div> <div class="gridlove-sidebar"> <div class="gridlove-sticky-sidebar"> <div id="gridlove_adsense_widget-4" class="widget gridlove-box gridlove_adsense_widget gridlove-widget-expand"> <div class="gridlove-adsense-wrapper"> <div class='code-block code-block-15' style='margin: 8px auto; 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