▷ La guía de datos estructurados de Google se actualiza

Estás leyendo la publicación: Artículo de Google Updates Guía de datos estructurados

Google actualizó la documentación para los datos estructurados de artículos que admiten los tipos de esquema Article, NewsArticle y BlogPosting.

Las pautas actualizadas afectan la propiedad del título para que se ajuste a la guía sobre los elementos del título y los enlaces del título.

Artículo Datos Estructurados

Los datos estructurados de artículos pueden ser uno de los tipos de datos estructurados más populares en uso porque gran parte del contenido tiene la forma de muchos tipos diferentes de artículos.

El uso correcto de los datos estructurados es importante porque puede hacer que la página web sea elegible para obtener un resultado enriquecido.

Los datos estructurados Article y sus variantes (NewsArticle y BlogPosting) permiten a los editores estructurar una variedad de información de la página web.

Hay muchas propiedades de datos estructurados relacionadas con el esquema de tipo de artículo. Las pautas de Google generalmente brindan orientación sobre los tipos de datos estructurados que son obligatorios u opcionales para ser elegible para una mejora en los resultados de búsqueda.

Cualquier cambio en la guía suele ir seguido de cambios en los complementos de datos estructurados.

Google relaja la orientación sobre la propiedad de datos estructurados de titulares

El cambio en las pautas afecta la propiedad del título, que Google enumera como recomendado.

El titular de un artículo es el título, que generalmente se reproduce en el elemento de título en el área de metadatos.

Google anteriormente tenía un límite en la cantidad de caracteres que puede haber en un título.

Esta es la recomendación original: (enlace a Archive.org)

“El título del artículo. El valor no debe exceder los 110 caracteres.”

La nueva guía de Google sobre la propiedad del título ya no contiene una restricción sobre la longitud del título del artículo:

“El título del artículo. Considere usar un título conciso, ya que los títulos largos pueden quedar truncados en algunos dispositivos”.

La nueva guía sobre el título lo pone de acuerdo con las mejores prácticas de Google para el elemento de título (a menudo denominado etiqueta de título) en la guía para enlaces de título.

El guía de enlaces de título aconseja:

“Escriba texto descriptivo y conciso para sus elementos “.</p> <p>de Google <a href="https://developers.google.com/search/updates#january-2023" target="_blank" rel="noopener nofollow">anuncio</a> describió el cambio:</p> <p>“3 de enero: se eliminó el límite de 110 caracteres para la propiedad del título en la documentación de datos estructurados del artículo.</p> <div class='code-block code-block-8' style='margin: 8px auto; text-align: center; display: block; clear: both;'> <style> .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-filter-check, .ai-fallback, .ai-list-block, .ai-list-block-ip, .ai-list-block-filter {visibility: hidden; position: absolute; width: 50%; height: 1px; top: -1000px; z-index: -9999; margin: 0px!important;} .ai-list-data, .ai-ip-data, .ai-filter-check, .ai-fallback {min-width: 1px;} </style> <div class='ai-rotate ai-unprocessed ai-timed-rotation ai-8-2' data-info='WyI4LTIiLDJd' style='position: relative;'> <div class='ai-rotate-option' style='visibility: hidden;' data-index="1" data-name="QWQgQQ==" data-time="MTM="> <p><center><div class="ads-box"> <div class="ads-sticky"> <div data-ad="pctg.net_fluid_lb+sq_2" data-devices="m:1,t:1,d:1" class="demand-supply"></div> <script data-debloat-delay="1" type="text/debloat-script">window.demandSupply && demandSupply.surge && demandSupply.surge.displayAd('pctg.net_fluid_lb+sq_2')</script> </div> </div></center></p></div> <div class='ai-rotate-option' style='visibility: hidden; position: absolute; top: 0; left: 0; width: 100%; height: 100%;' data-index="2" data-name="QWQgQg==" data-time="MTI="> <p><center><div class="ads-box"> <div class="ads-sticky"> <div data-ad="pctg.net_fluid_lb+sq_3" data-devices="m:1,t:1,d:1" class="demand-supply"></div> <script data-debloat-delay="1" type="text/debloat-script">window.demandSupply && demandSupply.surge && demandSupply.surge.displayAd('pctg.net_fluid_lb+sq_3')</script> </div> </div></center></p></div> </div> </div> <p>No hay un límite estricto de caracteres; en su lugar, le recomendamos que escriba títulos concisos, ya que los títulos largos pueden quedar truncados en algunos dispositivos”.</p> <p>Siempre es una buena práctica ser conciso, lo que significa comunicar la mayor cantidad de información con la menor cantidad de palabras.</p> <p>Pero también está bien usar tantas palabras como sea necesario en el título sin dejar de ser consciente de cómo se puede mostrar el título en los resultados de búsqueda de Google.</p></p> <div class="related-posts"><h4><span class="ez-toc-section" id="Otros_temas_interesantes"></span>Otros temas interesantes:<span class="ez-toc-section-end"></span></h4><ul><li><a href="https://pctg.net/tiktok-no-muestra-mis-videos-aqui-se-explica-como-solucionarlo/" rel="dofollow" style="color: #00aaff;">“TikTok no muestra mis videos”: aquí se explica cómo solucionarlo</a></li><li><a href="https://pctg.net/la-plataforma-nf3-counter-de-stephen-curry-recompensa-a-los-fanaticos-con-nft-de-baloncesto-gratis/" rel="dofollow" style="color: #00aaff;">La plataforma NF3 Counter de Stephen Curry recompensa a los fanáticos con NFT de baloncesto gratis</a></li><li><a href="https://pctg.net/redmi-lanzara-la-serie-redmi-note-12-5g-el-5-de-enero-en-india/" rel="dofollow" style="color: #00aaff;">Redmi lanzará la serie Redmi Note 12 5G el 5 de enero en India</a></li><li><a href="https://pctg.net/como-goodreads-com-atrae-a-50-millones-de-visitantes-de-google-al-mes-a-partir-de-palabras-clave-de-cola-larga-y-contenido-generado-por-el-usuario/" rel="dofollow" style="color: #00aaff;">Cómo GoodReads.com atrae a 50 millones de visitantes de Google al mes a partir de palabras clave de cola larga y contenido generado por el usuario</a></li><li><a href="https://pctg.net/intella-x-de-neowiz-presenta-un-programa-de-subvenciones-para-la-iniciativa-de-juegos-de-10-millones-en-asociacion-con-polygon-labs/" rel="dofollow" style="color: #00aaff;">Intella X de Neowiz presenta un programa de subvenciones para la iniciativa de juegos de $10 millones en asociación con Polygon Labs</a></li></ul><div style="clear:both; 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